Krishna says, "I am 𝙑𝙖𝙟𝙧𝙖 in weapons; I am 𝙆𝙖𝙢𝙙𝙝𝙚𝙣𝙪 among cows; I am 𝙆𝙖𝙖𝙢𝙙𝙚𝙫 (the god of love), the cause of procreation; of serpents, I am 𝙑𝙖𝙨𝙪𝙠𝙞 (10.28). Amongst aquatics I am Varun; amongst dispensers of law, I am Yamraj (10.29). I am Prahlada among demons; among measurers, I am time" (10.30).
Earlier Krishna said I am death and now he says he is 𝙆𝙖𝙖𝙢𝙙𝙚𝙫 . This requires some tough assimilation. We need to cross the known boundaries of our understanding. The hurdle is our tendency to separate things as good or bad. We take birth as good and death as bad.
Every species wants to propagate its own kind. Krishna says he is that 'desire' in each life form that is responsible for the evolution of life. Essentially, it is the energy flowing outwards or towards someone. When this energy flows inward it is nothing but 𝙗𝙝𝙖𝙠𝙩𝙞 (devotion).
Krishna says he is 𝙔𝙖𝙢𝙖𝙧𝙖𝙟 (Lord of death) among Law enforcers. While death is powerless at the level of 𝙖𝙩𝙢𝙖 (soul), it is powerful and a certainty in the external world. Death is equanimous with no fear or favour and has no attachment. These are essential qualities for any ruler.
Krishna says he is Prahlada among demons. This indicates the possibility of becoming a devotee even in adverse situations. Just as a lump of coal uses adverse conditions to become a diamond, we too can use adversity (energy) to learn and grow.
Krishna says he is the time that is available to all of us equally -just one present moment. Time waits for none however rich or powerful one might be.
Life is like a festive celebration to Krishna which is an internal state as attained by Prahlada irrespective of outer conditions. This comes with the awareness that it's all HIM.